Professorship in Marketing with a Focus on Consumer Behavior

We are committed to enhancing the understanding of consumers through research excellence, impactful teaching, and effective practice collaborations.

Our Profile

Here you can find an overview of all press entries.

Media

18/11/2025 Kick-off at Google
Master Seminar "Customer Centricity"
09/10/2025 Where Philosophy Meets Behavioral Science
Ever wondered what happens when philosophy meets behavioral science? CEPBI’s Tandem Talks bring both worlds into dialogue – join the conversation!
07/08/2025 New Master's Seminar
Customer Centricity – with Google as Practice Partner
25/02/2025 Journal of Marketing appoints Prof. Dr. Fritze to the Editorial Review Board
Prof. Dr. Martin Paul Fritze has been appointed to the Editorial Review Board of the Journal of Marketing
25/02/2025 New Article on Non-fungible Tokens:
Can NFTs Deliver Value for Business and Consumers?